COMPETITIVE ANALYSIS - UN-DU ADHESIVE REMOVER
FEATURES & BENEFITS	un-du	Goo Gone	Goof Off	De-Solv-It	Sticker Lifter
	Sticker, Tape, Gum Remover	Stain, Tar, Gum remover	Paint, Glue, Ink, Gum Remover	Gum, Stain remover	Specialty Cleaner
Speed of Performance	INSTANT	SLOW	SLOW	SLOW	SLOW
un-du works on contact. Alternative products require soaking and additional applications per their own instructions.		soak-in time required	soak-in time required	30-60 Seconds per instructions	soak-in time required
Probability of Surface Damage	ZERO	HIGH	HIGH	HIGH	HIGH
un-du is safe to use on most any surface including plexiglass, wood, fabric, paper, plastic, photos, glassware, and car finishes. Alternative products have been known to damage these surfaces per their own instructions	Safe to use on most any surface	Always test on an inconspicuous area before use	Always test on an inconspicuous area before use	Do not use on carpet, upholstery, suede, or leather per instructions	Do not use on silk, satin velvet, leather, suede, or carpet. Dulls plastic.
Quantity Required to Remove a Label
Just a few drops of un-du are required to remove a sticker or label.	A Few Drops	Several Un- controlled spills	Several squirts Apply generously	Several Un- controlled spills	A few Drops
Reusability of Tape/Label
Un-du temporarily neutralizes the adhesive allowing you to re-use the sticker, tape, or label after it's removed.  Alternative products destroy the sticker, tape, or label.	YES	NO	NO	NO	Sometimes
Odor
Un-du has a mild odor that quickly evaporates. Alternative products require ventilation when used indoors per their own instructions.	MILD/ TEMPORARY	STRONG/ LINGERING	STRONG/ LINGERING	STRONG/ LINGERING	STRONG/ LINGERING
Clean Up Required After Use
Un-du leaves behind no oily/greasy residue.  Alternative products require clean-up with soap and water after use per their own instructions.	NONE	SOAP/ WATER	SOAP/ WATER	SOAP/ WATER	SOAP/ WATER